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Posted
Oct. 19, 1998
What
Are You Missing?
By
Dr. Karen Brown Dunlap,
The Poynter Institute
This article appeared in the ASNE Small Newspapers brochure.
My first journalism
job after college was with a small newspaper. A very small newspaper.
I
started as editor of the Warner Robins (Georgia) Enterprise,
a weekly owned by a real estate tycoon. Not only was I editor, I
was also senior writer, intern reporter, feature writer, food writer,
editorial writer and ghost writer for the publisher's column.
I
wrote so much copy that I decided to stretch my byline to make the
staff seem larger. On some stories I was "Karen Brown,"
my first and married names. On others I was "Lavette Fitzgerald,"
my middle and maiden names. Stories with less potential as clips
for future job searches were written by Lavette.
In
addition to writing, I was the photographer when the circulation
guy wouldn't take pictures. At about 2 a.m. on production night,
I became typesetter when the real typesetter's husband called her
home.
What
did I learn?
- I
learned that I should have paid attention to my college classes
in design and headline writing. In school my mind was only on
writing, but now I searched my notes and memory for pointers on
page makeup and copy editing.
- I
learned to write quickly and on a range of topics. I covered business
openings and city council meetings, but also stories of individual
success or family distress, as well as the ever present, "Kitchen
of the Week."
- I
learned to respect all jobs in the production process because,
at various times, I had to do each job.
- I
learned to respect all the people I worked with. We were a small
group working in a compact office. If dissension broke out and
someone stormed out, chances were I would have to finish that
job. I was committed to peace and goodwill by respecting all.
- I
learned that there is a thin line between editorial and advertising,
but sinners can always find redemption with excuses about the
bottom line.
- I
learned to talk past differences. Warner Robins, with nearly an
all-white establishment, awoke to find the Enterprise's
new editor was a 21-year-old black woman with an Angela Davis
Afro. I needed their stories. They like seeing their names in
print. We talked.
- I
learned I needed to know about the community to avoid errors or
just looking silly. The library and conversations with townspeople
were my shortcut to learning the history and culture of the place.
- I
learned that my labor in a small market provided an opening to
a larger newspaper. For me, the next step was the Macon News.
- Most
of all I learned to appreciate the small newspaper that gave me
a chance to learn and grow while practicing the craft I love.
Years
later I taught journalism students who shunned small papers. They
expected to start at a leading daily, or at least a mid-sized newspaper.
Some laughed when they learned of openings with smaller papers.
I frowned and told them they would probably end up tossing burgers
instead of reporting news. Then I would recall the production night
of the Warner Robins Enterprise. My students didn't know
the experience, the challenges, the fun, that they were missing.
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