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After
Littleton: Covering What Comes Next
By Al
Tompkins, The Poynter Institute
There
is a serious and perhaps defining debate going on in newsrooms this
week. "How do we responsibly cover the aftereffects of the Littleton,
Colorado school shootings?"
Across America, school systems are dismissing classes and sending
kids home early while bomb squads and bomb-sniffing dogs search
lockers and school classrooms.
In Conway, Ark., police found a bomb in a school locker. The boy
who made the bomb said it was a school project. School systems in
Hopkinsville and Bowling Green, Ky., and Toledo, Ohio, closed Thursday.
In Cadillac and Flint, Mich., and in, Spearfish, S.D., schools closed
early while search teams scoured schools and found nothing.
From California to Texas to Norfolk, Va., police and school officials
are being forced to take seriously the threats of adolescent terrorists.
Officials in San Francisco and Springfield, Mo., locked children
in schools after someone spray painted threats on school walls.
Newsrooms are confronted with their own long-standing policies against
covering bomb threats. Often these well-intentioned policies were
laid down because of concerns that reporting such threats would
breed others. The question we face this week is do we stick by the
"don't report" rule even as suspects are arrested and in some cases
schools are closed?
After talking with a number of news directors and my colleagues
in The Poynter Institute ethics department I offer the following
guidelines for covering these bomb threat stories:
1.
Ask yourself these qustions: What is my journalistic duty in reporting
this story? What do our viewers need to know? What is the threat
to life or property? What are the consequences of the event itself?
How significant is the evacuation and the interruption to normal
life in your community? What is the impact this event has on the
ability of law enforcement or emergency crews to respond to other
calls? What else is this story about? What is the story behind the
story? (In some cases, racial slurs and threats have been sprayed
on school walls.)
2.
What are the possible consequences of my actions and decisions?
Reporting a false threat could lead to copycat threats, or reporting
arrests might discourage such threats by showing the consequences
for threatening others.
Other consequences might include raising the public's level of insecurity
even when it is not warranted. Repeated broadcasting of bomb hoaxes
can have the effect of "crying wolf," and the public becomes less
responsive when actual danger arises. But the reporting on the volume
and range of threats could inform viewers and listeners about the
pressures police and schools officials are under. It could be important
for the public to understand why officials react as they do.
3.
How could you justify your decisions about where and how you play
stories about bomb threats in your newscasts? How do you explain
your decisions to your staff and to your viewers? How much discussion
have you had in your newsroom about your coverage? What experts
or persons outside your newsroom could you contact to get their
perspectives about how you should treat this story?
4.
Be careful about the tone of your coverage. Avoid words like "chaos,"
"terror," and "mayhem." They are subjective words. Play it straight.
Tone down your teases and leads and graphics. The tone of what you
report should not contradict the careful reporting of facts you
include in your stories. Think carefully before "going live" in
covering these stories. You have less editorial control in live
situations. The emphasis on live coverage may warp the attention
these stories deserve. A lead story carries different weight than
a story that is deeper in the newscast. How can you justify the
positioning of your coverage?
5.
Cover the process more than the events. What thought are you giving
to the bigger issues involved in this story? How easy is it for
schools, the phone company, or cops to track down a threatening
caller? How seriously are violators treated? Have you ever followed
one of these cases through the legal system to find out what happens?
How many bomb threats did police handle last year? How many resulted
in prosecution? How many of those prosecuted went to jail or were
actually punished? What was the extent of the punishment? Do your
schools have caller ID systems in place? Do they or should they
record incoming phone calls?
6.
Minimize harm. We sometimes cause harm in the process of performing
our journalistic duty, but it should be only the harm we can justify.
Special care should be taken when covering juveniles. You should
carefully consider whether placing a prank phone call warrants naming
a juvenile. In one instance in upstate New York this week, a TV
station could not talk with the juvenile suspected of placing the
prank phone call, so the station interviewed the suspect's teen-age
brother. What harm do we cause by sending a news photographer to
a school that has been threatened by a caller?
Thoughtful stations hold these conversations about coverage before
they are faced with a crisis. Front-end decision-making that includes
many voices in the conversation result in fuller and more thoughtful
coverage.
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