WEB POSTED APRIL 1995

New News Products Session


The Poynter Institute for Media Studies, April 27-29, 1995

The Poynter Institute's New News Products session brought together 17 people who are up to their disc drives creating online services for their news organizations. There were several goals for this seminar:

  • We wanted to get some people together who have practical, and painful, experience with the culture shift that a shift in medium can cause.
  • We wanted to capture the current best thinking about the issues, beyond platform, hardware or company alliances, that will face any news organization as they go from planning to running an electronic products newsroom.
  • We wanted to take the thinking, ideas, and solutions this group developed and distribute them to the industry.


The result of these three days are inventories of issues and brainstorming on some specific questions the group decided were major hurdles for any new media development. Here's how we went about the work.
First, the conference organizers George Schlukbier from NandO, Nora Paul from Poynter, and Paul Pohlman from Poynter, identified, out of all the possible topics, three we wanted the group to focus on:
Content issues, Management issues and Core Product issues.

When the group convened, we talked about the sub-topics that were key to those admittedly broad topic areas. Then the group was divided into three small groups which worked on listing the questions that must be asked, and answered, for each of the sub-topics.

The whole group looked at the combined listing of over 200 issues questions and voted which were of the most critical interest. These questions were then discussed by the small groups. We ended with some discussion of individual concerns, with small groups recommending approaches for dealing with the problems.

The package of documents you will be linking to are an attempt to capture the thinking of the group, the recommendations and ideas that were discussed. This is just the beginning of a continuous conversation we hope to convene at the Poynter Institute.
The issues and approaches you are working on as you forge new ways to create news and information products will be changing and evolving. We will be watching, listening, and, hopefully, contributing to the effort of developing new methods for working in a new medium.

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