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Posted July 20, 2000


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Video Photography 101

This week, still photographers at Visual Edge will expand their craft by learning how to tell stories with a video camera. Rich Murphy, Chief Photojournalist WFLA-TV 8 in Tampa, Fla., introduced these basic tips at an opening session on Sunday at The Poynter Institute.

  • State the focus of your story in three words: Who did what? Your story should answer "What about that?"
  • Hold your shots for 10 seconds. Silently count to yourself after composition.

  • Keep your shots steady. The world is your tripod.

  • Try to compose every shot like a still.

  • Fill the frame.

  • Shoot a wide-medium-tight-neutral from every position.

  • Make sure you have an opening and closing shot.
  • Anticipate genuine moments and have your shot composed and ready to capture them.

  • Faces tell stories.

  • Get your camera close. Don't shoot close-ups from across the room.

  • Put your microphone where the sound is.

  • Use a lav mic (lavalier microphones) whenever possible and hide the cable.

  • Ask questions that require a sentence to answer.

  • Ask questions to evoke feelings, emotions, and opinions, not facts.

  • Monitor your sound, ALWAYS.
  • Hold either side of movement (zoom, pan, and tilt) 10 seconds so you can use the shot if needed.

  • Move to follow action or reveal elements.

  • Shoot tight shots with sound for transitions.
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