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Posted March 10, 2000


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Broadcast Writing
Common Problems and Ways to Avoid Them

Poynter's Jill Geisler shared some of the most common problems of writing for broadcast news and suggested the following techniques for avoiding pitfalls. Her suggestions were presented to participants at Poynter's seminar, "TV & Radio Newsroom Management," which was held March 5-10, 2000.

THE PROBLEMS

Drive-by Reporting -- Everything is observed from a distance.
The story may be accurate, but it is superficial. The viewer cannot care about the story if he or she has been given no reason to.

Babbling Bites -- Too much of the story consists of sound bites strung together.
• Most reporters can relate the facts more succinctly than the interviewee, but the interviewee may be a fine punctuation mark to the writer's well-crafted sentence.

Heresalottastuff -- Facts are abundant. Context, vision, voice, and point of view are absent.
• The writer has not crafted a story with a heart. It is as impressive as reading the phone book out loud.

The Impersonal Touch -- People are nothing more than undeveloped supers.
• Many people are jammed into a story. None of them are given the chance to be known and heard clearly, in context.

Right Brain/Left Brain Strain -- The pictures and words fight one another.
• The right brain processes visual elements; the left brain processes verbal elements. When pictures and words don't match, pictures win, and words lose.

Projected Content -- The writer, knowing all the detail of the story, thinks the information is in the copy when it isn't.
• The writer has not developed the ability to clear his or her mind and read the story as a viewer would. Developing this skill is critical for writers and editors.

Logorrhea -- Using too many words, especially adjectives and even worse -- adjectives that are superlatives.
• Lengthy sentences, needlessly compound, or complex. Fat paragraphs that fail to hold hands with one another. Using big words like logorrhea when little words will do.

TO AVOID THESE PROBLEMS

  • Get close
  • Get context
  • Develop people beyond supers and sound bites
  • Remember, "less is more"
  • State "life truths"
  • Do the "you are looking at test" to determine if words and pictures correspond
  • Ring bells
  • Go on an adjective diet
  • Tell me what I'm looking at
  • Make paragraphs hold hands
  • Make lemonade

Jill Geisler is the Leadership and Management Group Leader at The Poynter Institute. Geisler specializes in teaching managers how to act as "coaches." She also teaches writing coaching as a staff skill and a value in broadcast newsrooms.

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